{"id":908,"date":"2025-06-01T19:05:03","date_gmt":"2025-06-01T19:05:03","guid":{"rendered":"https:\/\/mzsolutions.hr\/?p=908"},"modified":"2025-06-17T07:06:56","modified_gmt":"2025-06-17T07:06:56","slug":"link-building-2025","status":"publish","type":"post","link":"https:\/\/mzsolutions.hr\/en\/link-building-2025\/","title":{"rendered":"\u0160to je link building i za\u0161to je va\u017ean za SEO u 2025."},"content":{"rendered":"<figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1709\" src=\"https:\/\/mzsolutions.hr\/wp-content\/uploads\/2025\/06\/Google-search-home-page-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Google search home page\" style=\"object-fit:cover;\" srcset=\"https:\/\/mzsolutions.hr\/wp-content\/uploads\/2025\/06\/Google-search-home-page-scaled.jpg 2560w, https:\/\/mzsolutions.hr\/wp-content\/uploads\/2025\/06\/Google-search-home-page-300x200.jpg 300w, https:\/\/mzsolutions.hr\/wp-content\/uploads\/2025\/06\/Google-search-home-page-1024x684.jpg 1024w, https:\/\/mzsolutions.hr\/wp-content\/uploads\/2025\/06\/Google-search-home-page-768x513.jpg 768w, https:\/\/mzsolutions.hr\/wp-content\/uploads\/2025\/06\/Google-search-home-page-1536x1025.jpg 1536w, https:\/\/mzsolutions.hr\/wp-content\/uploads\/2025\/06\/Google-search-home-page-2048x1367.jpg 2048w, https:\/\/mzsolutions.hr\/wp-content\/uploads\/2025\/06\/Google-search-home-page-18x12.jpg 18w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Jeste li ikad upisali svoj proizvod ili uslugu u Google tra\u017eilicu i zapitali se za\u0161to se va\u0161a konkurencija pojavljuje prije vas? Mo\u017eda redovito pi\u0161ete \u010dlanke za blog, mo\u017eda ste \u010dak i anga\u017eirali SEO agenciju, ali Google vas i dalje ne \u201cnagra\u0111uje\u201d. Za\u0161to? U velikom broju slu\u010dajeva razlog je <strong>link building<\/strong>. <br><br>Google koristi stotine signala kako bi odlu\u010dio koja stranica zaslu\u017euje koje mjesto na tra\u017eilici. No jedan od najstarijih, najpouzdanijih i jo\u0161 uvijek najva\u017enijih faktora su <strong>povratne poveznice<\/strong>, <strong>povratne veze<\/strong> ili \u201c<strong>backlinks<\/strong>\u201d \u2013 linkovi koji vode prema va\u0161em webu s drugih Web stranica. Va\u017eno je napomenuti da vrijednost svakog linka nije ista. Google gleda <strong>kvalitetu<\/strong>, <strong>relevantnost<\/strong>, <strong>kontekst<\/strong>, <strong>autoritativnost domene<\/strong> i niz drugih parametara o kojima detaljnije govorimo u nastavku.<\/p>\n\n\n\r\n<div class=\"align wp-block-table-of-content-block-table-of-content\" id='tbcnbBlock-1' data-attributes='{&quot;headings&quot;:[{&quot;contents&quot;:&quot;\\u0160to je link building?&quot;,&quot;tag&quot;:&quot;H1&quot;,&quot;id&quot;:&quot;bppb-heading-anchor-1&quot;},{&quot;contents&quot;:&quot;Link building \\u2013 kako funkcionira?&quot;,&quot;tag&quot;:&quot;H2&quot;,&quot;id&quot;:&quot;bppb-heading-anchor-2&quot;},{&quot;contents&quot;:&quot;Za\\u0161to je link building va\\u017ean u 2025.?&quot;,&quot;tag&quot;:&quot;H2&quot;,&quot;id&quot;:&quot;bppb-heading-anchor-3&quot;},{&quot;contents&quot;:&quot;\\u010cesta zabluda: \\u201cNe treba mi link building\\u201d&quot;,&quot;tag&quot;:&quot;H2&quot;,&quot;id&quot;:&quot;bppb-heading-anchor-4&quot;},{&quot;contents&quot;:&quot;Pazite kako vam agencije rade link building (i za\\u0161to to mo\\u017ee biti opasno)&quot;,&quot;tag&quot;:&quot;H2&quot;,&quot;id&quot;:&quot;bppb-heading-anchor-5&quot;},{&quot;contents&quot;:&quot;Bonus: Kako prepoznati tip linka u HTML-u&quot;,&quot;tag&quot;:&quot;H2&quot;,&quot;id&quot;:&quot;bppb-heading-anchor-6&quot;},{&quot;contents&quot;:&quot;Zaklju\\u010dak: Vi\\u0161e linkova ne zna\\u010di i bolji SEO&quot;,&quot;tag&quot;:&quot;H2&quot;,&quot;id&quot;:&quot;bppb-heading-anchor-7&quot;}],&quot;title&quot;:{&quot;text&quot;:&quot;Sadr\\u017eaj&quot;,&quot;tag&quot;:&quot;h3&quot;},&quot;markup&quot;:{&quot;view&quot;:&quot;decimal&quot;,&quot;icon&quot;:&quot;decimal&quot;,&quot;color&quot;:&quot;#000&quot;,&quot;markupSize&quot;:{&quot;desktop&quot;:&quot;5px&quot;,&quot;tablet&quot;:&quot;16px&quot;,&quot;mobile&quot;:&quot;16px&quot;}},&quot;align&quot;:&quot;&quot;,&quot;rendered&quot;:true,&quot;header&quot;:{&quot;bgColor&quot;:&quot;&quot;,&quot;textColor&quot;:&quot;#444&quot;,&quot;iconColor&quot;:&quot;#000&quot;,&quot;separatorWidth&quot;:1,&quot;separatorColor&quot;:&quot;#ccc&quot;},&quot;boxList&quot;:{&quot;txtStyle&quot;:&quot;normal&quot;,&quot;nTxtColor&quot;:&quot;#2e2e2e&quot;,&quot;nBarColor&quot;:&quot;#b0aeb1&quot;,&quot;hTxtColor&quot;:&quot;#ec1e75&quot;,&quot;hBarColor&quot;:&quot;#ec1e75&quot;,&quot;nTxtDecoration&quot;:false,&quot;hTxtDecoration&quot;:false,&quot;dotSize&quot;:15,&quot;panelHeight&quot;:0,&quot;treeColor&quot;:&quot;blueviolet&quot;,&quot;dotShadow&quot;:[{&quot;hOffset&quot;:&quot;1px&quot;,&quot;vOffset&quot;:&quot;1px&quot;,&quot;blur&quot;:&quot;5px&quot;,&quot;spreed&quot;:&quot;1px&quot;,&quot;color&quot;:&quot;#b3b3b3&quot;,&quot;isInset&quot;:false}],&quot;maxHeight&quot;:{&quot;desktop&quot;:0,&quot;tablet&quot;:0,&quot;mobile&quot;:0},&quot;padding&quot;:{&quot;desktop&quot;:{&quot;top&quot;:&quot;0px&quot;,&quot;bottom&quot;:&quot;0px&quot;,&quot;left&quot;:&quot;20px&quot;,&quot;right&quot;:&quot;0px&quot;},&quot;tablet&quot;:{&quot;top&quot;:&quot;0px&quot;,&quot;bottom&quot;:&quot;0px&quot;,&quot;left&quot;:&quot;20px&quot;,&quot;right&quot;:&quot;0px&quot;},&quot;mobile&quot;:{&quot;top&quot;:&quot;0px&quot;,&quot;bottom&quot;:&quot;0px&quot;,&quot;left&quot;:&quot;20px&quot;,&quot;right&quot;:&quot;0px&quot;}}},&quot;tagName&quot;:[&quot;h1&quot;,&quot;h2&quot;,&quot;h3&quot;],&quot;minimize&quot;:{&quot;toggle&quot;:true,&quot;expandIcon&quot;:&quot;fa-solid fa-chevron-down&quot;,&quot;collapseIcon&quot;:&quot;fa-solid fa-chevron-up&quot;},&quot;theme&quot;:&quot;default&quot;,&quot;sticky&quot;:{&quot;toggle&quot;:false,&quot;device&quot;:[&quot;Desktop&quot;],&quot;width&quot;:{&quot;desktop&quot;:&quot;617px&quot;,&quot;tablet&quot;:&quot;90%&quot;,&quot;mobile&quot;:&quot;100%&quot;},&quot;horizonAlign&quot;:&quot;left&quot;,&quot;verticalAlign&quot;:&quot;top&quot;,&quot;right&quot;:{&quot;desktop&quot;:&quot;0px&quot;,&quot;tablet&quot;:&quot;0px&quot;,&quot;mobile&quot;:&quot;0px&quot;},&quot;left&quot;:{&quot;desktop&quot;:&quot;0px&quot;,&quot;tablet&quot;:&quot;0px&quot;,&quot;mobile&quot;:&quot;0px&quot;},&quot;top&quot;:{&quot;desktop&quot;:&quot;0px&quot;,&quot;tablet&quot;:&quot;0px&quot;,&quot;mobile&quot;:&quot;0px&quot;},&quot;bottom&quot;:{&quot;desktop&quot;:&quot;0px&quot;,&quot;tablet&quot;:&quot;0px&quot;,&quot;mobile&quot;:&quot;0px&quot;},&quot;zIndex&quot;:{&quot;desktop&quot;:100,&quot;tablet&quot;:100,&quot;mobile&quot;:100}},&quot;slideTitle&quot;:{&quot;titleColor&quot;:&quot;#2e2e2e&quot;,&quot;slideBarColor&quot;:&quot;#abababbf&quot;,&quot;spaceDevice&quot;:&quot;desktop&quot;,&quot;space&quot;:{&quot;desktop&quot;:&quot;15px&quot;,&quot;tablet&quot;:&quot;15px&quot;,&quot;mobile&quot;:&quot;15px&quot;},&quot;spaceBottomDevice&quot;:&quot;desktop&quot;,&quot;spaceBottom&quot;:{&quot;desktop&quot;:&quot;15px&quot;,&quot;tablet&quot;:&quot;15px&quot;,&quot;mobile&quot;:&quot;15px&quot;},&quot;spaceBottomUnit&quot;:{&quot;desktop&quot;:&quot;px&quot;,&quot;tablet&quot;:&quot;px&quot;,&quot;mobile&quot;:&quot;px&quot;}},&quot;slideList&quot;:{&quot;spaceDevice&quot;:&quot;desktop&quot;,&quot;space&quot;:{&quot;desktop&quot;:&quot;15px&quot;,&quot;tablet&quot;:&quot;15px&quot;,&quot;mobile&quot;:&quot;15px&quot;},&quot;fontSize&quot;:{&quot;desktop&quot;:&quot;16px&quot;,&quot;tablet&quot;:&quot;16px&quot;,&quot;mobile&quot;:&quot;16px&quot;},&quot;fontUnit&quot;:{&quot;desktop&quot;:&quot;px&quot;,&quot;tablet&quot;:&quot;px&quot;,&quot;mobile&quot;:&quot;px&quot;}},&quot;advanced&quot;:{&quot;dimension&quot;:{&quot;padding&quot;:{&quot;desktop&quot;:{&quot;top&quot;:&quot;0px&quot;,&quot;right&quot;:&quot;0px&quot;,&quot;bottom&quot;:&quot;0px&quot;,&quot;left&quot;:&quot;0px&quot;},&quot;tablet&quot;:{&quot;top&quot;:&quot;0px&quot;,&quot;right&quot;:&quot;0px&quot;,&quot;bottom&quot;:&quot;0px&quot;,&quot;left&quot;:&quot;0px&quot;},&quot;mobile&quot;:{&quot;top&quot;:&quot;0px&quot;,&quot;right&quot;:&quot;0px&quot;,&quot;bottom&quot;:&quot;0px&quot;,&quot;left&quot;:&quot;0px&quot;}}},&quot;borderShadow&quot;:{&quot;normal&quot;:{&quot;radius&quot;:{&quot;top&quot;:&quot;0px&quot;,&quot;right&quot;:&quot;0px&quot;,&quot;bottom&quot;:&quot;0px&quot;,&quot;left&quot;:&quot;0px&quot;},&quot;shadow&quot;:[{&quot;hOffset&quot;:&quot;0px&quot;,&quot;vOffset&quot;:&quot;0px&quot;,&quot;blur&quot;:&quot;0px&quot;,&quot;spreed&quot;:&quot;0px&quot;,&quot;color&quot;:&quot;#7090b0&quot;,&quot;isInset&quot;:false}]}},&quot;background&quot;:{&quot;normal&quot;:{&quot;type&quot;:&quot;color&quot;,&quot;color&quot;:&quot;#fff&quot;,&quot;gradient&quot;:{&quot;type&quot;:&quot;radial&quot;,&quot;radialType&quot;:&quot;ellipse&quot;,&quot;colors&quot;:[{&quot;color&quot;:&quot;rgba(58, 66, 222, 1)&quot;,&quot;position&quot;:&quot;0&quot;},{&quot;color&quot;:&quot;rgba(176, 195, 235, 1)&quot;,&quot;position&quot;:&quot;80&quot;}],&quot;centerPositions&quot;:{&quot;x&quot;:50,&quot;y&quot;:50},&quot;angel&quot;:90},&quot;img&quot;:{&quot;url&quot;:&quot;&quot;,&quot;desktop&quot;:{&quot;position&quot;:&quot;center center&quot;,&quot;xPosition&quot;:0,&quot;yPosition&quot;:0,&quot;attachment&quot;:&quot;&quot;,&quot;repeat&quot;:&quot;no-repeat&quot;,&quot;size&quot;:&quot;&quot;,&quot;customSize&quot;:&quot;0px&quot;},&quot;tablet&quot;:{&quot;position&quot;:&quot;center center&quot;,&quot;xPosition&quot;:0,&quot;yPosition&quot;:0,&quot;attachment&quot;:&quot;&quot;,&quot;repeat&quot;:&quot;no-repeat&quot;,&quot;size&quot;:&quot;&quot;,&quot;customSize&quot;:&quot;0px&quot;},&quot;mobile&quot;:{&quot;position&quot;:&quot;center center&quot;,&quot;xPosition&quot;:0,&quot;yPosition&quot;:0,&quot;attachment&quot;:&quot;&quot;,&quot;repeat&quot;:&quot;no-repeat&quot;,&quot;size&quot;:&quot;&quot;,&quot;customSize&quot;:&quot;0px&quot;}},&quot;video&quot;:{&quot;url&quot;:&quot;&quot;,&quot;loop&quot;:false},&quot;transition&quot;:0.3}}},&quot;TrpContentRestriction&quot;:{&quot;restriction_type&quot;:&quot;exclude&quot;,&quot;selected_languages&quot;:[],&quot;panel_open&quot;:true}}'><\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading\"><span id=\"bppb-heading-anchor-1\"><\/span>\u0160to je link building?<\/h1>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mzsolutions.hr\/en\/link-building\/\"><strong>Link building<\/strong><\/a> je <strong>proces dobivanja poveznica (linkova) s drugih web stranica<\/strong> koje vode prema va\u0161oj. Te poveznice su za Google kao <strong>glasovi povjerenja<\/strong>. \u0160to vi\u0161e <strong>kvalitetnih i relevantnih<\/strong> linkova imate, to je ve\u0107a \u0161ansa da \u0107ete biti visoko u rezultatima pretrage. Mo\u017ee se re\u0107i da je link building poput mre\u017ee preporuka. Ako puno kvalitetnih stranica \u201cka\u017ee\u201d da je va\u0161 sadr\u017eaj vrijedan, Google \u0107e to ozbiljno shvatiti.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>Link building je poput mre\u017ee preporuka -ako puno kvalitetnih stranica \u201cka\u017ee\u201d da je va\u0161 sadr\u017eaj vrijedan, Google \u0107e to ozbiljno shvatiti.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Ali nije svaki link isti. Va\u017eno je <strong>odakle dolazi<\/strong>, <strong>kako je postavljen <\/strong>(je li dofollow, nofollow ili sponzoriran), <strong>koji <a href=\"https:\/\/mzsolutions.hr\/en\/sto-je-anchor-tekst\/\">anchor tekst<\/a><\/strong> <strong>ima<\/strong> i je li prirodan ili manipulativan. Link koji dobijete s velikog portala ima mnogo ve\u0107u te\u017einu od linka na nepoznatom blogu koji dnevno ima 20 posjeta. Plus, ako je tema \u010dlanka na kojem imate link povezana s va\u0161om ni\u0161om, vrijednost raste eksponencijalno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tipovi linkova:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dofollow<\/strong> linkovi: prenose autoritet (\u201clink juice\u201d), Google i drugi pretra\u017eiva\u010di ih uzimaju u obzir<\/li>\n\n\n\n<li><strong>Nofollow<\/strong> linkovi: slu\u017ee kao signal, ali ne prenose autoritet (internetski pretra\u017eiva\u010di ih ignoriraju), ozna\u010deni su kao \u201crel=nofollow\u201d<\/li>\n\n\n\n<li><strong>Sponzorirani<\/strong> linkovi: pla\u0107eni, moraju biti ozna\u010deni kao sponzorirani (\u201crel=sponsored\u201d)<\/li>\n\n\n\n<li><strong>UGC (User Generated Content)<\/strong>: linkovi u komentarima, na forumima itd.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cilj dobrog link buildinga je imati \u0161iroku mre\u017eu <strong>prirodnih dofollow linkova<\/strong> s tematski povezanih izvora i zdravih domena.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Link building \u2013 kako funkcionira?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Zamislite da imate <strong>vinariju u Istri<\/strong>. Pi\u0161ete blogove o sortama gro\u017e\u0111a, pokazujete proces proizvodnje, a aktivni ste i na dru\u0161tvenim mre\u017eama. Ali Google i dalje vi\u0161e \u201cvoli\u201d va\u0161u konkurenciju. Njihove stranice su iznad vas, iako im je dizajn stariji, a \u010dlanci na blogu manje redoviti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Onda jedna poznata gastro stranica napi\u0161e recenziju va\u0161eg vina i tekstu stavi link na va\u0161u web stranicu. Za Google je to znak: \u201cOva stranica vrijedi. Ljudi joj vjeruju. Portal s autoritetom u gastro ni\u0161i je preporu\u010duje. Gurnimo je gore.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>Linkovi su za Google kao <\/em><strong><em>glasovi povjerenja<\/em><\/strong><em>. \u0160to vi\u0161e <\/em><strong><em>kvalitetnih i relevantnih<\/em><\/strong><em> linkova imate, to je ve\u0107a \u0161ansa da \u0107ete biti visoko u rezultatima pretrage.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">To nije pretpostavka, nego stvarni princip na kojem se temelji <strong><a href=\"https:\/\/ahrefs.com\/blog\/google-pagerank\/\" target=\"_blank\" rel=\"noreferrer noopener\">PageRank<\/a><\/strong>, jedan od jezgrovnih Google algoritama. Po istom principu Google procjenjuje e-commerce stranice, SaaS proizvode, odvjetni\u010dke urede, agencije, blogove i sve druge. Svima treba relevantno povjerenje izvana.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"bppb-heading-anchor-3\"><\/span>Za\u0161to je link building va\u017ean u 2025.?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Google se stalno razvija. Danas bolje razumije:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>kontekst i korisnost teksta<\/li>\n\n\n\n<li>pona\u0161anje korisnika<\/li>\n\n\n\n<li>brzinu i sigurnost stranice<\/li>\n\n\n\n<li>UX (user experience)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Me\u0111utim, jedna stvar i dalje ima ogromnu te\u017einu, a to je \u2013 <strong>tko linka na vas<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U 2025., zbog velikog porasta AI sadr\u017eaja, Google vi\u0161e nego ikad tra\u017ei <strong>signale povjerenja izvan stranice<\/strong>. To zna\u010di da je link s kvalitetne, relevantne i autoritativne stranice neprocjenjiv. S obzirom na to da AI mo\u017ee napisati tisu\u0107e tekstova, Google se mora osloniti na ne\u0161to \u010dime je te\u017ee manipulirati: <strong>tko je spreman preporu\u010diti vas i linkati na vas<\/strong>.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image has-custom-border\" style=\"margin-top:var(--wp--preset--spacing--10);margin-right:var(--wp--preset--spacing--10);margin-bottom:var(--wp--preset--spacing--10);margin-left:var(--wp--preset--spacing--10)\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd5z0no6pAvkHGe9odUf5tn7i7B6AqI5NycAguNPIQkgI5ZcIa0T2GoHwexIo1wepf_aDMwg0iEKYVLqSUHkQsGJH2dOUcLelXXQlfVavpi8F2KokXGhwvP6jF_hyEROxNmh5SwuA?key=_N8IRkaiTzec7ynJHYLEVw\" alt=\"Google SERP\" style=\"border-radius:20px\"\/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u010cesta zabluda: \u201cNe treba mi link building\u201d<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u010cesto \u010dujemo izjave kao: \u201cMeni ne treba link building, pazim na <a href=\"https:\/\/mzsolutions.hr\/en\/seo\/\">SEO<\/a> i imam relevantan sadr\u017eaj\u201d. Da, to je <strong>dobar po\u010detak<\/strong>. Ali bez linkova, va\u0161 sadr\u017eaj \u010desto ostaje u sjeni konkurencije na internetskim tra\u017eilicama. Primjerice, mo\u017eete imati najbolji tekst o dentalnim implantatima, ali ako nitko ne linka na njega, Google ga ne\u0107e smatrati va\u017enim.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>U 2025., zbog velikog porasta AI sadr\u017eaja, Google vi\u0161e nego ikad tra\u017ei <\/em><strong><em>signale povjerenja izvan stranice<\/em><\/strong><em>. To zna\u010di da je link s kvalitetne, relevantne i autoritativne stranice neprocjenjiv.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Backlinkovi su <strong>ono \u0161to otklju\u010dava vidljivost<\/strong>. Google ne zna automatski \u0161to je najkorisnije. On to zaklju\u010duje iz pona\u0161anja korisnika i povratnih signala, a povratni linkovi su najja\u010di signal.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Pazite kako vam agencije rade link building (i za\u0161to to mo\u017ee biti opasno)<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Vidjeli smo brojne primjere gdje su klijenti do\u0161li s \u201cizgra\u0111enim\u201d linkovima, no kad smo ih analizirali, otkrili smo da:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>dolaze s potpuno <strong>nerelevantnih stranica<\/strong> (npr. blog o kuhanju linka na odvjetni\u010dki ured)<\/li>\n\n\n\n<li>su kupljeni na lo\u0161im direktorijima ili \u201cPBN\u201d mre\u017eama (privatne mre\u017ee web stranica koje samo slu\u017ee za linkanje)<\/li>\n\n\n\n<li>nemaju nikakvu <strong>tematsku povezanost<\/strong> s klijentovim biznisom<\/li>\n\n\n\n<li>su <strong>spam linkovi<\/strong> iz Indije, Pakistana, .ru, .cn i sli\u010dnih nerelevantnih domena<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>Ako Google otkrije da manipulirate s linkovima, posljedice mogu biti ozbiljne i dugotrajne, a oporavak skup.&nbsp;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">To ne samo da <strong>ne poma\u017ee<\/strong> zdravlju va\u0161e domene, nego zbog lo\u0161eg link buildinga:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google mo\u017ee <strong>smanjiti autoritet<\/strong> va\u0161e stranice<\/li>\n\n\n\n<li>Google mo\u017ee <strong>unazaditi poziciju<\/strong> va\u0161e Web stranice na SERP-u<\/li>\n\n\n\n<li>u najgorem slu\u010daju <a href=\"https:\/\/www.semrush.com\/kb\/624-what-is-a-google-penalty\" target=\"_blank\" rel=\"noreferrer noopener\">Google vas mo\u017ee <strong>penalizirati<\/strong><\/a><strong> <\/strong>(ru\u010dna ili algoritamska kazna).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ako Google otkrije da manipulirate s linkovima, posljedice mogu biti ozbiljne i dugotrajne, a oporavak skup.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"bppb-heading-anchor-6\"><\/span>Bonus: Kako prepoznati tip linka u HTML-u<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ako \u017eelite provjeriti je li neki link dofollow, nofollow, sponzorirani ili UGC, dovoljno je:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Desnim klikom otvoriti stranicu i odabrati <strong>\u201cInspect\u201d (Pregledaj element)<\/strong><\/li>\n\n\n\n<li>Prona\u0107i HTML kod linka, koji izgleda otprilike ovako:<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXevztMVO4VkQq0AiIs5qOvnsy5FDmzRWlOU5kCGy904kbkDo4372JDBYg-T_3uedJ4dKDUe8VaF2ymENe6fhRXjLbF1swFB2ETHRLwyFyIreTXNi_HO-hYwjXi9PYgxiQgUTqfCyg?key=_N8IRkaiTzec7ynJHYLEVw\" alt=\"\" style=\"width:524px\"\/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Kako razlikovati tipove linkova?<\/h4>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ako uz \u201ca\u201d tag postoji atribut \u201crel\u201d, on definira tip linka.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Kako izgleda nofollow link:&nbsp;<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">&lt;a href=&quot;\/en\/&rdquo;https:\/\/primjer.com&rdquo;\/&quot; rel=&quot;&rdquo;nofollow&rdquo;&quot;&gt;Link&lt;\/a&gt;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Kako izgleda sponzorirani link:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&lt;a href=&quot;\/en\/&rdquo;https:\/\/primjer.com&rdquo;\/&quot; rel=&quot;&rdquo;sponsored&rdquo;&quot;&gt;Link&lt;\/a&gt;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Kako izgleda UGC link:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&lt;a href=&quot;\/en\/&rdquo;https:\/\/primjer.com&rdquo;\/&quot; rel=&quot;&rdquo;ugc&rdquo;&quot;&gt;Link&lt;\/a&gt;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"178\" src=\"https:\/\/mzsolutions.hr\/wp-content\/uploads\/2025\/06\/HTML-linkovi--1024x178.png\" alt=\"HTML kod nofollow, sponzoriranog i UGC linka\" class=\"wp-image-886\" style=\"width:524px;height:auto\" srcset=\"https:\/\/mzsolutions.hr\/wp-content\/uploads\/2025\/06\/HTML-linkovi--1024x178.png 1024w, https:\/\/mzsolutions.hr\/wp-content\/uploads\/2025\/06\/HTML-linkovi--300x52.png 300w, https:\/\/mzsolutions.hr\/wp-content\/uploads\/2025\/06\/HTML-linkovi--768x134.png 768w, https:\/\/mzsolutions.hr\/wp-content\/uploads\/2025\/06\/HTML-linkovi--18x3.png 18w, https:\/\/mzsolutions.hr\/wp-content\/uploads\/2025\/06\/HTML-linkovi-.png 1182w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">HTML kod nofollow, sponzoriranog i UGC linka<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Kako izgleda dofollow link?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ako <strong>nema \u201crel\u201d atributa<\/strong>, link je <strong>dofollow<\/strong> (prenosi autoritet).<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"98\" src=\"https:\/\/mzsolutions.hr\/wp-content\/uploads\/2025\/06\/HTML-kod-linka-1024x98.png\" alt=\"\" class=\"wp-image-885\" style=\"width:524px\" srcset=\"https:\/\/mzsolutions.hr\/wp-content\/uploads\/2025\/06\/HTML-kod-linka-1024x98.png 1024w, https:\/\/mzsolutions.hr\/wp-content\/uploads\/2025\/06\/HTML-kod-linka-300x29.png 300w, https:\/\/mzsolutions.hr\/wp-content\/uploads\/2025\/06\/HTML-kod-linka-768x73.png 768w, https:\/\/mzsolutions.hr\/wp-content\/uploads\/2025\/06\/HTML-kod-linka-18x2.png 18w, https:\/\/mzsolutions.hr\/wp-content\/uploads\/2025\/06\/HTML-kod-linka.png 1176w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">HTML kod dofollow linka<\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Zaklju\u010dak: Vi\u0161e linkova ne zna\u010di i bolji SEO<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u0161e linkova ne zna\u010di bolji SEO \u2013 <strong>relevantnost, kvaliteta i prirodnost<\/strong> su klju\u010dni. Ako link dolazi s relevantne stranice, u kontekstu teme, s odgovaraju\u0107im anchor tekstom i dofollow je, tada ste na dobitku. Ako \u017eelite bolji rang na Googleu, vi\u0161e prometa i vi\u0161e upita \u2013 razmislite o link buildingu. On ne mora biti kompliciran ni skup. Ali mora biti pravilno napravljen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U MZ Solutions gradimo linkove <strong>isklju\u010divo s provjerenih Web stranica s kvalitetnim i relevantnim sadr\u017eajem<\/strong>. Na\u0161 cilj nije kvantiteta, ve\u0107 <strong>odr\u017eiva i prirodna strategija<\/strong> koja traje i nakon svakog Google updatea i pridonosi autoritetu va\u0161e domene.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"text-decoration:underline\"><a href=\"mailto:in**@*********ns.hr\" data-original-string=\"Ma5KstKeJxSkQLFkO2Y8mg==777KjlbWXV\/YThJYDHiPyLKAKZZSSY7Yf\/m\/YQ7wdyCWQo=\" title=\"This contact has been encoded by Anti-Spam by CleanTalk. Click to decode. To finish the decoding make sure that JavaScript is enabled in your browser.\">Po\u0161aljite nam link na svoju Web stranicu i napravit \u0107emo <strong>besplatnu mini analizu<\/strong> va\u0161ih linkova \u2013 bez obaveze.<\/a><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-0aa01211 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mzsolutions.hr\/en\/kontakt\/\">CONTACT US<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Jeste li ikad upisali svoj proizvod ili uslugu u Google tra\u017eilicu i zapitali se za\u0161to se va\u0161a konkurencija pojavljuje prije vas? Mo\u017eda redovito pi\u0161ete \u010dlanke za blog, mo\u017eda ste \u010dak i anga\u017eirali SEO agenciju, ali Google vas i dalje ne \u201cnagra\u0111uje\u201d. Za\u0161to? U velikom broju slu\u010dajeva razlog je link building. Google koristi stotine signala kako [&hellip;]<\/p>","protected":false},"author":1,"featured_media":876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,24],"tags":[],"class_list":["post-908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-link-building"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0160to je link building i za\u0161to je va\u017ean za SEO u 2025. - MZ Solutions<\/title>\n<meta name=\"description\" content=\"\u0160to je link building, kako funkcionira i za\u0161to je va\u017ean i u 2025? 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